Samsung Teases Galaxy S8 In New Ad, Bixby A Major Feature

In just a few days, Samsung will officially unveil the Galaxy S8, its first flagship release since the debacle of the Note 7. The Korean tech giant has been releasing small teases about the unit without really revealing much. However, it is evident that one of the best features will be Bixby, the company's latest AI.

As noted by C|Net, the latest ad from Samsung is only 15 seconds long and does not really reveal anything about the upcoming unit. It sports a simple 8 branding and a tagline that roughly translates to "Completion interest, new beginning." But as the publication pointed out, this may be nothing more than ad-speak.

In the commercial, a man opens a door and reveals a way to space. The door is telling of the shape of the Galaxy S8, which is expected to come with thin borders at the top and bottom. There is also another telling hint in the form of two identical square panels. This could be a clue that the upcoming flagship will have an 18:9 or 2:1 aspect ratio.

The video gives very little away, but one feature that is sure to arrive on the Galaxy S8 is Bixby, Samsung's newest voice assistant. The AI was officially announced earlier this week, as the company confirmed that it was releasing a competitor to Google's Assistant, Amazon's Alexa and Apple's Siri. Voice-powered virtual supporters are increasingly becoming a standard in flagship devices.

But as Business Insider has noted, Samsung has a particular leg up against its competitors. This is because the company already has a vast range of appliances that are found in most homes. As such, it has the potential to take the lead in the market. However, the publication cautioned that Bixby is still in its basic stages.

Bixby will only be available on the Samsung Galaxy S8 for now and it will be capable of making calls and carrying out simple tasks. Virtually, nothing new. But what is interesting is that the company has plans in place to further enhance the AI. That is, to pair it up with already-existing in-house built hardware, wherein the likes of Amazon and Google have had to depend on third party help.

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