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Sony Unveils Latest Technology To Give Vivid HDR Experience At Cinemacon

By Donna Bellevue , Mar 29, 2017 04:20 AM EDT
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Sony unveils to the cinephilic public their latest Digital Cinema 4K’s SRX-R515P projector to showcase revolutionary Eclair Color digital high-dynamic range (HDR) at CinemaCon. The latest laser projector technology was finally revealed after the giant electronic entertainment company insisted to only show the latest product at the right time. The recent big screening of upcoming popular movie releases proved to be the right timing for its introduction.

The unveiling of its prototype 4K laser projector was announced last week. It was then used at this week's CinemaCon. The newest laser projector technology ticks the boxes with support for high dynamic range (HDR) imagery and a wider color gamut. It also enables a 3D on existing silver screens.

Sony's new laser technology reproduces a brighter and more vivid picture at the Cinemacon than the commonly used Xenon-based digital cinema projectors. With light output levels ranging from 9,000 to 60,000 lumens to suit every size screen, it is HDR-ready. It offers an industry-leading average contrast ratio of 8000:1, which exceeds specifications set for screening movies mastered using EclairColor’s digital mastering solution, the Film Journal reported.

The new specs allows theater exhibitors to present 4K HDR content with a dramatically expanded range of on-screen brightness levels. You can appreciate details from bright highlights to rich blacks and shadow areas. The technology's goal is to provide movie goers the luscious vividness in each movie scene.

According to The Hollywood Reporter, Sony's latest laser technology gains a large interest from theater owners and viewers alike for its bright projection capabilities. However, the key business issue is that it's more expensive that Xenon-based systems. Additionally, Virtual Print Fee deals are not available to offset the theater’s investment, making many theater owners reason to pause when considering the cost.

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