Sony Unveils Latest Technology To Give Vivid HDR Experience At Cinemacon
Sony unveils to the cinephilic public their latest Digital Cinema 4K’s SRX-R515P projector to showcase revolutionary Eclair Color digital high-dynamic range (HDR) at CinemaCon. The latest laser projector technology was finally revealed after the giant electronic entertainment company insisted to only show the latest product at the right time. The recent big screening of upcoming popular movie releases proved to be the right timing for its introduction.
The unveiling of its prototype 4K laser projector was announced last week. It was then used at this week's CinemaCon. The newest laser projector technology ticks the boxes with support for high dynamic range (HDR) imagery and a wider color gamut. It also enables a 3D on existing silver screens.
Sony's new laser technology reproduces a brighter and more vivid picture at the Cinemacon than the commonly used Xenon-based digital cinema projectors. With light output levels ranging from 9,000 to 60,000 lumens to suit every size screen, it is HDR-ready. It offers an industry-leading average contrast ratio of 8000:1, which exceeds specifications set for screening movies mastered using EclairColor’s digital mastering solution, the Film Journal reported.
The new specs allows theater exhibitors to present 4K HDR content with a dramatically expanded range of on-screen brightness levels. You can appreciate details from bright highlights to rich blacks and shadow areas. The technology's goal is to provide movie goers the luscious vividness in each movie scene.
According to The Hollywood Reporter, Sony's latest laser technology gains a large interest from theater owners and viewers alike for its bright projection capabilities. However, the key business issue is that it's more expensive that Xenon-based systems. Additionally, Virtual Print Fee deals are not available to offset the theater’s investment, making many theater owners reason to pause when considering the cost.
1969 Chevrolet Camaro Z/28 Dazzles Even After 40 Years Of Storage
A classic Chevy Camaro Z/28 was sold to the owner's friend, surprising him how well-kept the car still is after 40 years. The previous owner stopped putting the car on the road, keeping it in mint condition.
Tesla's First Racing Series Revealed: Light Electric GT Is Made From Biocomposite
Venturing the car racing track, Tesla has created the ultimate Electric GT from biocomposites to make it lighter and super fast.
Rogue Robot Traps And Kills Woman In Car Assembly Line
A woman in Michigan was trapped and killeds by a robot that was not supposed to be in her working area. 57 year old Wanda Holbrook died from severe head trauma after the rogue robot crushed her skull.
Why Vloggers Need the Sony ZV-1
The new Sony ZV-1 is crafted perfectly for bloggers. If you're planning to jumpstart your career as a vlogger and want the right equipment, read more.
$1199 Sony Xperia 1 II Review
Would you buy the new Sony Xperia 1 II for $1199? Here's a review to help you make that decision.
MORE IN ITECHPOST
Want To View Inaccessible Content That's Region Locked? ExpressVPN Is On Sale!
When viewing content online, you may come across content that's not available for you because of your location. A VPN can help you bypass those restrictions!
[Video] SpaceX Starship Prototype Explodes Ahead of Upcoming Historic Crewed Rocket Launch
Before the upcoming historic crewed rocket launch by SpaceX's Dragon, the Starship prototype exploded in Texas!
Darkest Dungeon Is Celebrating Its New DLC With A Free Weekend: Here Are Some Tips To Help You Out!
Red Hook Studio's Darkest Dungeon has had a new DLC released on Steam and with it a free weekend. Grab the PvP game and try it out after reading these tips on how you can play the game the best you can.