Snapchat just took its feud with Instagram to the next level by giving it the best April Fool's prank of the year. The multimedia mobile application giants have been locked in tight competition for the past few months with Instagram shamelessly copying most of Snapchat's key features. After staying quiet for a long time, Snapchat finally snaps and copies Instagram's trademark camera filter even if it was just for a day. Causing huge discussions from Instagram advertising agencies.
People have been waiting what's going to happen next after Facebook launched its newest features on its popular multimedia app which exactly looked like Instagram's most beloved features. People immediately spotted the similarities and even started an online feud status update to see what the other social media is going to do to address the issue. Most observers say that the app developers at the social network are so brazen that did not even bother to change the name of its new mobile app.
For example, Snapchat's Stories picture app remained to be named Stories by Instagram. What's more, Instagram’s CEO even credited the rival for “this format”, leaving no question as to which they copied the feature's idea from. According to Business Insider, aside from stories, Facebook's image mobile app also replicated another of the rival's feature called Lenses.
Interestingly, Facebook never batted an eyelash when it was called out by the media for its blatant copycat acts. This started the battle of the multimedia mobile apps, with Mark Zuckerberg's company apparently with the leading points for its bold business strategy. However, the rival company finally responded recently by giving Facebook a dose of its own medicine.
By copying Instagram's key camera filter features, Snapchat takes the crown on this ongoing multimedia match. The company shows that it can play Facebook's copycat game even if it chose to play the prank on April Fool's day. According to TechCrunch, it even indicated "My_mom" as one of three people to like its prank to highlight that the other company has an older user base.