To celebrate its first birthday, HTC's Vive launches on Wednesday the Viveport Subscription, which will give VR gamers access to a Netflix-like game service. Exactly a year to the day after the original release of its virtual reality headset, the Taiwanese brand surprises its huge followers with a chance to enjoy different VR games with a monthly subscription. It's not only the selection of games that have cool marketing schemes as game enthusiasts can also enjoy a number of discounts on the popular headset's hardware and software.
So how exactly does the birthday bash bonanza work? It all starts with Viveport service subscription. This is the brand's storefront which offers owners of the brand's headset a Netflix-like experience. Complete with unlimited access to the apps they select, all you have to do is pay a monthly subscription of $7.
After that, HTC Vive gives you immediate access to choose five virtual reality apps or games from the service's 50 selections to download and install. According to Tech Radar, you can also swap your chosen games each month to try something new. If there is an app or game that you would want to keep on your list, you can buy that as well.
Rikard Steiber, President of Viveport, explains how the company came up with the move. He says that monthly subscriptions have proven to be the preferred way customers want to experience entertainment content. The company also thinks that they are paving the way for their brand's natural evolution process.
According to Digital Trends, the move also has a huge advantage to customers. It's usually difficult to choose a VR game that you would genuinely like since trailers and 2D screenshots don't exactly give justice to the actual game. So with the Viveport Subscription, it's easier to try out a number of titles and experience each one through the VR machine, and choose which one you like to keep playing with a more affordable price.