The Samsung Galaxy S8 is off to a good start... and that is an understatement. The Korean conglomerate recently announced that its new flagship smartphone has broken the record for pre-order sales held previously by its predecessor.
According to Reuters, Samsung's mobile chief, Dong-jin Koh, said on Thursday that the Galaxy S8 pre-orders have already exceeded that of the Galaxy S7. The pre-orders have reached an estimated 728,000 units for both the Galaxy S8 and S8 Plus, as of this writing. That figure covers orders in South Korea alone. The number of pre-orders grew drastically from the 620,000 figure just a couple of days ago. As BGR noted, Samsung received around 50,000 orders in each of those two days. Even more impressive, 150,000 of the 620,000 orders at the time were high-end variants of the Galaxy S8 and S8 plus which cost over $1,000 each.
The initial success of the Galaxy S8 highly indicates that the fickle-minded consumer market has set aside what happened with the company's controversial flagship phablet. Samsung and its fans were obviously concerned whether the company can still get back up on its feet after a series of embarrassing and controversial issues which included some product recalls and the arrest of one of its heads.
Of course, things can still change once the actual device is released to the public especially with reports that Bixby, one of the Galaxy S8's most exciting features, will not be readily available to everyone. So far, however, Samsung has done the right moves since the Galaxy Note 7 fiasco. The tech giant has adopted a more thorough safety check on its products and has found a way to avoid the possibility of batteries exploding once again. More importantly, Samsung managed to create a new product that is set to change the industry landscape.
The Samsung Galaxy S8 will drop in markets starting April 21. This will cover countries such as South Korea, United States, and Canada.