YouTube is among the most famous content distribution sites on the internet today; Statista mentions that YouTube can boast up to 2 billion logged-in users per month. Many people who use the platform do so because they're bored or want to catch up on the latest music videos. However, there are a lot of people who use the site to keep up to date with their own hobbies. There are thousands of niches on the platform, and each one of them boasts its own fan base.
In recent news, YouTubers have been making waves with the amount they earn from the platform. Brave notes that the world's most popular YouTuber, Ryan Kaji, makes as much as $26 million per year. Unfortunately, the pie isn't evenly distributed, and most YouTubers barely make enough money to keep the lights on. Out of this dismal place comes a young entrepreneur who thinks that he can offer advice that could make a world of difference.
Who Is Caleb Boxx?
Caleb is a young YouTube entrepreneur, but how he got there is a unique story. Growing up in Kansas City, Missouri, Caleb saw his dad leaving home at 5:30 to go to his job and wanted to impress him. Being homeschooled gave him an advantage, allowing him to dedicate a lot of time to learning about computers and the internet. He started very young by selling assets on a Minecraft server, and eventually moved on to building websites for companies. The money this brought in, however, was negligible. When he discovered YouTube, everything changed for this young business owner. He quit his part-time job and, with just $200 in the bank and the hope of success, he managed to convince a popular YouTuber to mentor him. At the start, it was rough for him, since he'd be up at six in the morning and work well into the night learning how to do YouTube editing and perfecting his marketing game. It eventually paid off, and he developed a system called YouTube Automation that can help anyone, regardless of background, become a YouTube entrepreneur.
How Does YouTube Automation Work?
YouTube Automation is a methodology that relies on scalability to create popular YouTube channels that generate passive income for their owners. Caleb devised the plan while working alongside popular YouTubers. Instead of focusing on a single, massive channel, he considered the best way to earn money would be to have several channels, each focusing on a particular niche. By spreading out the content across these channels, he would be able to maximize the revenue. But how could a YouTuber manage to do all that given just 24 hours in a day? "The secret is to select a competent, willing team that's got your back," Caleb says. By leveraging freelancers' creative power, Caleb manages to produce high-quality videos that he can post consistently to YouTube. The result is a rabid following that spans several different demographics. He doesn't even need to appear in the videos.
Advice For Newcomers
Caleb urges newcomers to find the topic they're most interested in and use that to push their passion forward. "Experiment with something new every two weeks for a year," he suggests, "and you'll eventually find one thing you like. Focus on that one thing, and you'll succeed." Caleb credits this type of tunnel vision as the most critical factor in his success. He also suggests that people stop thinking about working as clocking hours. Entrepreneurs especially should know that the four-hour work week isn't just possible, but a reality.