Chris Chong is a Twitch streamer and Instagram influencer who used his passion as his strength to build himself from the ground up. Here, he shares 5 influencer marketing strategies.
Define your content
An influencer is someone who stands out in the crowd, especially in terms of their opinion. Influencer marketing is no different. It's about asking questions that others find hard to ask, drawing novel insights, and advocating a product not like a record player on a loop but like a thinking individual, and being someone who is willing to make a difference because he/she sees things differently. As with influencers, it's the new take on things that influences people to follow you.
Carve your niche
If you talk about everything you talk about nothing. As an influencer, you need to make your mark slowly. And by slowly I mean organically. Think of eating your favorite food at leisure and not in a way that chokes your insides. When you choose a topic to talk about or wish to be associated with, arm yourself with the nitty-gritty details, see what the experts are saying about it, and follow where the statistics lead you. By staying in constant touch with your cause of choice and its various updates, you can become the ultimate go-to influencer for your followers.
Build a community
The world is all about communities today. It's a fuzzy feeling where people begin to feel that they have found their nook in the world. A community builds itself with the hands of like-minded individuals who are driven to help each become better versions of themselves. If you can provide that space and sense of community, people will like to associate with your content.
Create a unique visual experience
Visuals speak louder than words-when used the right way. The wrong combination of colors, poor saturation, amateur setting, or a page which isn't anything like you can confuse your viewers or, worse, put them off. To make sure that doesn't happen, make sure your visuals reflect you and your aesthetics in one way or another. That way, it'll be easy to maintain the homogeneity and aesthetics of your content.
This is the era of collaboration. As an influencer, you need to reach out to other influencers to create content that can multiply your reach. Collaboration can also help you bring out the best in yourself and create something that surprises your followers.
To persevere is to create and vice versa. And with Chris's five-pronged strategy, you can give your influencer status a grand boost.