Brave web browser is ditching Google Accelerate Mobile Pages (AMP) with its new built-in feature, aptly named De-AMP.
A picture taken on April 15, 2022 in Moscow shows the US multinational technology and Internet-related services company Google's logo on a tablet screen.
The privacy-focused browser, Brave, serves as an alternative to the top web browser out there, Google Chrome.
The former banks on its promise to its users to bring the "best privacy online," as per a news story by Engadget.
Brave Bypasses Google AMP
As Brave further focuses on privacy, it is now bypassing Google AMP, which will be redirecting its users to the original site of the page that they are attempting to visit, according to a recent report by MacRumors.
The privacy-focused browser introduced a De-AMP feature, which allows its users to bypass Google AMP while browsing the web for some interesting stories.
Brave explained that the all-new De-AMP feature is rewriting links and URLs to completely bypass the tool of Google. As such, users of the privacy browser now have a choice to avoid the mobile pages of the tech giant.
However, in times when rewriting the links and URLs is impossible, Brave said it "will watch as pages are being fetched and redirect users away from AMP pages before the page is even rendered."
In such a way, Brave De-AMP users could still opt to avoid the Google mobile pages even if their links could not be rewritten.
Google AMP: Is it Harmful?
For the uninitiated, Google touts that its AMP provides mobile users faster loading time and better overall experience.
BERLIN, GERMANY - JANUARY 25: In this photo illustration a young man types on an illuminated computer keyboard typically favored by computer coders on January 25, 2021 in Berlin, Germany.
It comes as it fetches content straight from a website, but it loads from the servers of the tech giant to provide better performance and a more straighfoward user experience.
However, critics are targeting Google AMP for monopolizing the web even more as it collects browsing data from its users.
Engadget noted in the same report that some online publishers are not taking Google AMP lightly. In fact, other have already announced that they are ditching it altogether.
What's more, the tech giant was already taken to court after a lawsuit was filed against its AMP for its allegedly practicing monopoly.
Meanwhile, Brave finds Google AMP "harmful" to folks browsing the web. The web browser went on to add that "AMP helps Google further monopolize and control the direction of the web."
Read Also: Opera's Crypto Browser Now Available on iPhone, iPad - What Can You Do With It?
Brave's De-AMP
That said, Brave offers the De-AMP feature for the sake of its users' security and privacy, the firm said in its recent announcement.
The all-new De-AMP function on Brave browsers is currently available in its beta version. Soon enough, it is also rolling out to both its desktop and Android smartphone clients. After which, the new feature is also releasing to iPhone users.
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