Ford CEO, Jim Farley, says all EV sales of the automaker might completely shift online in the near future.
The head of the giant American carmaker, Ford, recently spoke in front of a crowd at the IBM conference, wherein he talked about what the future of the firm could look like moving forward.
Ford Motor Company's chief executive officer Jim Farley poses next to the newly unveiled electric F-150 Lightning outside of their headquarters in Dearborn, Michigan on May 19, 2021.
Ford CEO and EV Sales
The chief executive of Ford also mentioned his price prediction for EVs, as per a news story by Engadget.
Electric cars have consistently increased their prices these days, no thanks to the raging chip shortage mess and the inflation of its materials.
But no less than the Ford CEO sees a bright future ahead of us, saying that the cost of EVs is likely to go lower in a few years from now.
Farley says that it could go as low as $25,000 on average, citing the lowering costs of manufacturing its batteries. Not to mention he also predicts that the overall distribution of vehicles to be more affordable over time.
Ford EV Sales 100% Online?
One way to lower the costs of the vehicle offerings of Ford, Farley says, is by going all out into selling cars online.
Ford CEO James Hackett (R) and a team member reveal the company's first mass-market electric car the Mustang Mach-E, which is an all-electric vehicle that bears the name of the companys iconic muscle car at a ceremony in Hawthorne, California on November 17, 2019.
The Ford boss aspires for a future wherein its dealership would no longer sell cars, ditching the price haggling that customers have to do with its salespeople, according to a recent report by Motor 1.
Farley wants all EV sales of Ford to be done online, bringing at fixed prices for its products.
The auto exec adds that "we got to go to non-negotiated price." He also says that the retail side of things needs to shift to "100 percent online."
However, Ford's head assured that dealerships are not vanishing into thin air. Farley puts it this way: the shift is like how the giant retailer Target embraced e-commerce to compete side by side with Amazon.
The chief executive went on to explain that he envisions Ford dealerships to transform to be a one-stop shop for repairs, maintenance, and customer support. Thus, it would no longer house an inventory of its vehicles.
Read Also: GM's Chevy Bolt EV Price Gets Significantly Cheaper - Is the Production Back?
Car Dealerships
It is worth noting that dealerships have notoriously marked vehicles with skyrocketing prices amid the supply issues.
Motor 1 notes that renowned automakers like General Motors and Ford have previously warned their dealerships for excessive pricing.
Meanwhile, the largest EV maker, Tesla, has introduced a non-traditional structure of selling vehicles, ditching the dealerships altogether.
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