Lyra Martin Tech 08.01.2022 20:Aug PM EDT

Pinterest’s Shuffles App: Here is Everything You Need to Know — Is It Available for Everyone?

Shuffles is a new iOS social networking app from Pinterest's TwoTwenty incubator, which launched Pinterest TV live shopping last fall.

Pinterest's TwoTwenty Incubator Develops a New iOS Social Networking App

According to a report from TechCrunch cited by The Verge, Pinterest has just launched a brand-new social media app for iOS called Shuffles that allows users to collaborate and create digital mood boards. Shuffles are currently only accessible by invitation. However, you may put your name on the waiting list for the app.

Users of the standard Pinterest interface have the choice to explore, save their material, and make picture libraries of their pins. The program has many built-in picture editing tools, including Cut Out to isolate certain things in a shot, Collage to combine images to express your thoughts, and Animate to add effects to objects.

The software was developed by Pinterest's TwoTwenty incubator, responsible for the Pinterest TV live shopping initiative last autumn. Shuffles seem like a reasonable app branch to provide users more creative control over their ideas than "concept pins."

Not just Pinterest has recently experimented with the concept. Adobe unveiled Canvas in October 2021, allowing users to share and edit one other's work on a Creative Cloud mood board.

TwoTwenty, established in November and named after Pinterest's first headquarters, aims to speed up innovation by encouraging more internal experimentation within the social network. With their separate incubators, NPE, Microsoft Garage, and Area 120, other tech behemoths Meta, Microsoft, and Google, are making comparable efforts.

Pinterest is trying to transition from its past as an image pinboard and bookmarking site that drives e-commerce transactions to adapt to today's creator-driven world. In response to user demand for video, Pinterest created Idea Pins and Pinterest TV, a live shopping tool launched by TwoTwenty.

Pinterest Shares Surge User Counts While Missing Sales and Profit Estimates

Despite missing revenue and earnings projections and providing a disappointing third-quarter outlook, Pinterest shares rose on higher-than-expected user numbers.

According to activist investor Elliott Management, the largest shareholder in Pinterest also expressed "confidence in the value-creation opportunities" in the business.

Refinitiv reports that its adjusted earnings per share were 11 cents as opposed to the predicted 18 cents. At the same time, its revenue is $666 million as opposed to the $667 million expected.

There are 433 million monthly active users on Pinterest, down 5% from a year ago. Analysts had predicted a more significant decline to 431 million, even though this kind of decline concerns a social media site that relies on users to attract advertising.

As was common in the social media sector, the company's financial performance was dismal. The parent company of Facebook, Meta, Twitter, and Snap all reported second-quarter earnings that were missed on both the top and bottom lines due to a weak online advertising market.

Pinterest's statement about what was anticipated for this quarter was more concerning than its second-quarter numbers. The business expects third-quarter revenue to increase by "mid-single digits on a year-over-year percentage basis," falling short of analysts' expectations for sales to increase by 12.7%.