TikTook is making it easier for users to shop online.
The short-video streaming platform has rolled out three new shopping features to ease the convenience of its users for their purchasing activities.
TikTok now offers advertisers no fewer than three different types of shopping ads, Video Shopping Ads, Catalog Listing Ads, and Live Shopping Ads.
TikTok's Newest Features
TikTok's introduction to these new features is stated to be because of the recent discovery they made in their users' activities while on the platform.
As reported by 9To5Mac, TikTok has revealed that there are at least 56% of users that state that ads on TikTok lead them to discover new products or brands.
In addition to that, it has also been revealed that 48% of their users are interested or planning to make a purchase on or from TikTok in the next three months.
Furthermore, TikTok reports that 70% of users believe it would be simple to buy something through the TikTok shopping-related advertisement that they viewed.
TikTok has been working to broaden its offering of advertising products over the past few months, and the company has now begun rolling out its newest advertising options.
According to TikTok, it found the Shopping Ads features to be a more convenient, smarter, and more advanced solution to further improve the experiences of both the shoppers and the brands, whether they are still thinking of buying something, contributing to the demand, or boosting sales.
Prior to the introduction of the TikTok Shopping Ads features, the platform introduced a feature called Branded Mission a few months back.
The initiative for Branded Mission is quite different. Advertisers are able to crowdsource content from creators and transform high-performing videos into advertisements through this process.
The marketing feature will allow advertisers to initiate branded campaigns and ask for the participation of content creators in those campaigns.
On the contrary, the creators will have the opportunity to choose whatever brand mission they choose to participate in, as long as all the creators are eligible to participate. Creators need to be at least 18 years old and have 1,000 followers.
TikTok has stated that content creators who are eligible and whose videos are chosen by brands will receive a monetary payment in addition to increased traffic to their channels.
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TikTok Shopping Ads Features
According to TechCrunch, first,TikTok's Video Shopping Ads allow advertisers to present shoppable videos created by brands to users who are more likely to make a purchase of those goods.
It gives advertisers the opportunity to feature one or more products in their in-feed video advertisements in a manner that amplifies product discovery and increases the desire to make a purchase.
Second, the LIVE Shopping Ads features make it possible for advertisers to direct users from the For You page to their LIVE Shopping event.
Those users can then participate in the event and learn more about the products that the advertiser is selling. Increased foot traffic to a company's event and sales thanks to LIVE Shopping Ads.
Third, the Catalog Listing Ads give advertisers the opportunity to scale the product catalogs they display throughout the app and extend the reach of their advertising further than the For You Page. This will put the products in the "Related Products" and "Recommended Products."
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