Steve Jobs has made a substantial contribution to Apple's growth throughout the years. Arguably, Tim Cook, the current CEO of Apple, has maintained his spectacular growth trajectory even after Jobs' passing.
Just two years after being the first company with a market value of a trillion dollars, Apple became the first American company with a market capitalization of more than two trillion dollars, according to a report by Statista.
A big chunk of this success is because of the iPhone. Recent quarters have seen the iPhone solidify its position as the smartphone of choice for many Americans, contributing significantly to the company's growth.
iPhone Dominates the U.S. Market
Over 50% of active smartphone users in the U.S., according to a recent market intelligence report, use iOS. This indicates that during the last quarter, ending in June, the iPhone's market share in the U.S. reached a record high, as noted by a news story by Appleinsider.
Counterpoint Research considered all active smartphone users, also referred to as the "active installed base," when calculating the overall iPhone market share in the U.S, according to a 9to5Mac report.
According to Financial Times (via 9to5Mac), the active installed base is a more accurate indicator of popularity than new phone shipments, which can vary significantly from quarter to quarter depending on the timing of smartphone releases.
Meanwhile, Counterpoint analysts claim that since the 2007 launch of the first iPhone, this is Apple's highest-ever share of active smartphone users.
According to the global industry analysis firm, the remaining 50% were using Android on about 150 different devices made by numerous manufacturers.
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iPhone Also Tops Global Market for Premium Smartphones
According to a separate Counterpoint report, Apple also continues to top the world's market for high-end smartphones.
9to5Mac mentioned that a wholesale price of $400 or more is regarded as the premium segment. Apple controls 57% of this market globally. Apple holds 78% of the market share in the ultra-premium $1,000+ device segment.
Appleinsider reported that according to a StockApps study from last April, over the previous five years, Android had lost 8% of its market share globally. iOS, on the other hand, had increased 6% throughout that time.
iPhone's Market in Other Countries
With the iPhone, Apple has had similar success in places all around the world. In October 2020, iPhones made up three of the top five selling smartphones in Germany and four of the top five in the U.K., according to Statista.
Outside of markets with greater affluence, Apple is at a disadvantage because of its expensive products. For instance, rival manufacturer Samsung still holds a 13% market share in East Africa.
Around 97% of smartphones shipped across Africa are being sold for less than $400 across all price points. Therefore, brands with more affordable devices have greater potential there. Obviously, the market for an iPhone here is low due to its steep price.
Related Article: Apple's iPhone Hits Best Q2 Global Market Share in 10 Years
