AI video is a game-changer for companies and content creators that can't keep up with the demand for video content. With AI video generator tools, you can turn a text-based article or simple script into a ready-to-post video in seconds. That means no production, no (or negligible) editing, and practically zero costs when compared to producing your own home-grown video content.
However, we're not living in the Star Trek era quite yet. AI video generators can save you loads of cash and boost your content output-but their scope is limited. You need to know what AI tools can accomplish-as well as their limits-in order to make the most of them. Below, we'll provide a few tricks to help you take advantage of AI video generators' current capabilities.
Use AI to Convert Blogs into Video
What if you could effortlessly turn every blog post from your website into a video for YouTube or social media? With AI video tools, you can do just that.
AI video generators like Lumen5 are able to read articles and match them with stock images and videos to create engaging Buzzfeed-style video posts. They can even identify key passages from your articles to add text overlays to your videos. It literally takes 5 seconds to feed your article into the tool and generate a fresh video.
Of course, AI can make mistakes. Luckily, you can usually make simple edits to the videos to tweak any issues before publishing.
See an example of how text-to-video AI tools work in this video.
Make Pro-level Explainers with AI
Explainer videos are a fun and quick way to explain the benefit of your product or service. Every company needs explainers, and they can boost conversions big time on sales pages and landing pages. Now, instead of hiring an expensive animator to create your explainer over the course of a month, you can generate your own using AI.
Tools like Raw Shorts will animate an explainer video for you. All you need to do is input your explainer script, and the tool will build a video outline and timeline for you. It will even automate the voice narration-no need to pay a voiceover actor!
Once your video is in the timeline, you can add more animations and free VFX using the simple editing tool. Zero animating or video editing experience is required.
For a super low price, you can create explainers for all of your flagship products, potentially saving tens of thousands of dollars with the help of AI.
Score Free Actors with AI Avatars
Have you ever wanted an attractive spokesperson for your company? With AI, you can choose from dozens of realistic avatars to say exactly what you want, when you want. The AI video generator Synthesia, and others like it, can convert your text into speech by a human-modelled avatar. You can view the AI speakers on-screen, and they are practically indistinguishable from real people.
Adding a friendly face to your videos can build trust among viewers and it can make your company or channel seem a lot more professional. Thanks to AI, you won't need to hire spokespeople or voiceover actors for your brand.
Score Loads of Free AI Videos with Trials
The AI video revolution is just beginning, and there are a lot of contenders in the market. Healthy competition means that most AI tools are offering free trials or reduced-price services for new customers. If you play your cards right, you may be able to generate dozens of videos for free (or close to it).
Hop around the web and sign up for trials with different AI tools, one after another. Take advantage of free and cheap services, and then pick your favorite when you're through.
Take Advantage of AI Video Tools Now
AI video generators might be limited in their capabilities, but the market is full of opportunities if you know how to take advantage of the current AI video tools. Prices are also low, so you can subscribe to your preferred service early and lock in low pricing in the long run. To make the most of the AI revolution, identify how AI can benefit your brand and capitalize on it. To avoid pitfalls, don't rely on AI for what it can't yet do.
