The Ten Best Fonts for Email Signatures

Photo by Brett Jordan on Unsplash
Photo : Brett Jordan on Unsplash

Choose a professional email signature font that best suits your taste from a list of email and secure fonts for all major email providers such as Outlook, Gmail, and Apple Mail. The font of your email signature can have a huge impact on how you are perceived as a person and as a professional. While there are many design elements to consider, it's no wonder that choosing an effective font for an email signature is often overlooked. You should use a font signature generator that works with all major email providers, including Outlook, Gmail, Apple Mail, iOS Mail, Yahoo, Samsung Mail, and Thunderbird. There is a risk of choosing the wrong font for email signatures. It may not seem like a big deal, but using the wrong email signature font can be a serious risk. Choosing the wrong font for email signatures can often cause problems for you as a service provider. When a font is not protected online, it may not be available on all email platforms or browsers. In this case, the browser may revert to the default font and cancel the design of your email signature. When your font is too stylish, it can look unprofessional or make your customers think that it is not trustworthy, so it is extremely important to choose the best font for email signature. If the font is illegible and difficult to read, most people may not read the further important information contained in your email signature. It's always worth knowing that fonts say a lot about you, your business, and your overall personal brand.

Ways to choose the right font for an email signature

Choosing the best font for your email signature involves two factors: a practical factor and a psychological factor. Let's take a closer look at both. How to choose a practical font for a signature? Choose a legible, readable font that recipients will enjoy. A readable font is extremely important. Avoid using highly decorative fonts and stylized fonts. As for legible fonts, they should be as pleasant to read as possible. Legible fonts are widely used in print and digital media. For your email signature to look the way you want, it is important to choose a safe font. Otherwise, if the font is incompatible with the recipient's devices, the devices do not recognize this font, and the device may automatically change the font of your email signature, which you cannot control.

Choose a font

Fonts are pre-installed on most computers, operating systems, mobile devices, and browsers. Web-safe fonts can be viewed in most popular browsers such as Chrome, Safari, and Firefox, and popular operating systems such as Microsoft Windows, Apple iOS, Apple macOS, Google Android OS, and Linux. All email signature fonts in this list are completely safe to use, so they will work flawlessly.

What are alternative fonts for email signatures?

As mentioned earlier, not all fonts are compatible with all browsers or email platforms. When you use a certain font in your email signature that is not compatible with a certain platform, this font is not installed in the recipient's operating system, the platform will automatically fall back to the replacement font. Fallback fonts vary by email platform and web browser, but when you're not happy with one of the default fonts, you can choose another email-safe font from the list below, which will function as a replacement email signature font on all platforms.

Use various psychological effects to create a positive impression with the fonts used in the email signature

Let's look at the psychology of the style and appearance of the font used in the email signature. Various studies have shown that certain fonts can affect the reader's emotions and perception of the material read.

The best fonts for email signatures in 2023

All the fonts on this list are modern fonts that are easy to read and have a positive psychological effect on readers. In addition, all email signature fonts in this list are used by Microsoft or Google. By limiting ourselves to only fonts from the respective libraries, we ensure that all fonts in the presented list are readable. Most people use Outlook (from Microsoft) or Gmail (from Google), and Apple also supports these fonts. This provides a very high level of assurance that the font will work for 99% of people. You have many fonts to choose from. This is why designers can choose fonts that they think are the most attractive and best suited for professional email signatures:

  • Arial;

  • Arial Black;

  • Arial Narrow;

  • Calibri;

  • Helvetica;

  • Verdana;

  • Georgia;

  • Palatino;

  • Lucida Bright;

  • Times New Roman.

Font generator for email signatures

In the generator to create a modern email signature, click on the font selector. You can select the appropriate font that will be used in the email signature from the drop-down menu. The design team recommends using Verdana if you prefer sans-serif fonts. If you prefer serif fonts, we recommend Georgia or Times New Roman. Or try them all to see which one you like best.

How to choose and use fonts for modern email signatures?

Which font to choose - there are categorically different opinions here. Note that unserrated text is easier to read when opened from the desktop version. But a serif, for example, is easy to read on a mobile device screen and can look more interesting than another font. Here's a list of things to keep in mind when choosing and working with fonts: Use different types of fonts. However, keep in mind that the accumulation of a large number of fonts in the email signature can make the text crowded, so limit yourself to two or three that organically complement each other: for example, one for the title, one for the entire text, the third is decorative for highlighting important details of the email signature. Avoid combinations that do not match the style. Choosing a beautiful font is only half the battle, don't forget to test your font to make sure you have all the styles you need. Not all of these fonts contain the necessary characters. In order not to use them from other fonts, it is better to immediately choose the desired font that will be used in your email signature. It is better to use decorative fonts only in separate elements and in small quantities. They are difficult to read in long texts, and it is not a fact that they will be displayed correctly for the user. If you want to add something like this to your email signature, use the secure fonts described above. For the rest of the fonts, we recommend playing it safe and finding out which font (of the safe ones) you're using for your email client in advance if you can't display the selected option. Choose a font that organically complements the message of your email signature and emphasizes your corporate style. It's weird to write about serious stuff in Comic Sans, but if you're close enough to your customers, why not? Comic Sans is a typeface that is often criticized. When you like this font, you don't need to write the entire email signature in this font. Use it to write headings or individual elements. Links should be formatted in the same font as the entire text of the email signature - do not use only one link in the signature. Choose phrases that are relevant in content and meaning, after reading which the user will immediately understand where the link leads. Do not use generic words to indicate links that are present in your email signature. When designing an email signature, use the same fonts as letters. Thanks to this, the user will remember your corporate style and quickly identify your brand. Georgia and Verdana fonts are suitable for buttons. When you use custom fonts, be sure to distribute them across devices in advance so that the font appears in all mail programs. Specify the fallback font in the font code. This should be done for each block of text using the font-family property. For example, the font family Georgia, Verdana, Serif means that the message is displayed in Georgia, if not present, then Verdana, if not present, then in any system Serif font. Most email clients use HTML to display their emails, so you need to make sure you're using the correct font and style code. It is impossible to determine the best font for an email signature. It depends only on your imagination and the ability to match the self-developed style of your brand. The easiest recommendation is to choose fonts that look good together and reflect the overall style of your company. You can use no more than 3 fonts in the email signature (headings, text, decorative fonts for highlighting important details). Check the selected font to make sure it contains all the required characters. Test the mailing list of email signatures. Now you know how to choose fonts for an email signature. Even the most daring design and font solutions can be implemented efficiently and quickly without additional integration or the involvement of designers or programmers.

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