Disney is taking a similar route with its streaming competitor Netflix as it plans to do a password-sharing crackdown.
According to Disney CEO Bob Iger, the roll out is expected to begin later this year. In addition, other tactics to drive monetization will be implemented as well in 2024.
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Password Sharing on Disney Services
Disney did not provide any data as to how many were currently tracked sharing a password across Disney's services but confirmed that it is significant and enough for the company to take actions such as a crackdown. Iger is confident that the company has the "technical capacity" to monitor each sign-ins.
Early this year, streaming giant Netflix has globally launched its password-sharing crackdown. Each subscribers must be connected into similar household for it to be considered an official sign in. On the other hand, Netflix is now charging an extra fee for any accounts shared outside the household.
There is still no clear details as to how Disney will implement this upcoming sharing policies. Would it be similar to what Netflix did? Nobody knows for now, but one thing is for sure, it is bound to happen soon.
Disney Plus Launches New Ad-Free Bundle With Hulu
Starting September 6, you can get Disney Plus and Hulu ad-free for only $19.99 per month, in the US. In line with this new bundle, individual subscription to both platforms will also increase by October 12.
Disney Plus' ad-free plan will now cost $13.99 per month, while ad-free Hulu will cost $17.99 per month. Meanwhile, plans with ads remains the same as it is now for both streaming sites.
Iger has big plans for Disney from film production, parks, and streaming, all of which are expected to help Disney grow its revenue for the following years.
Related Article: Netflix's Password-Sharing Policy is Working as Subscribers Increase
