Adobe announced a new generative fill feature called Project Fast Fill that allows editors to add or remove objects in a video using AI and will be available on Premiere Pro and After Effects.

(Photo : Martin Faure via Unsplash)

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Adobe Upgrades Editing Tools With New Generative AI Feature

During the Adobe MAX event, the company unveiled the development of various generative AI capabilities that can be applied to photos, videos, and audio. The Adobe MAX Sneaks is made up of 11 inventions and all presented its first looks to its audience.

"Our passion for creators is at the heart of each Sneak, and this year's showcase highlights exciting new ways generative AI and 3D technologies can supercharge creative expression, reimagining what Adobe tools make possible," VP and fellow of Adobe Research Gavin Miller stated.

Among the 11 prototypes, the feature Project Fast Fill gained the attention of video editors. Powered by the Firefly generative AI, the feature will allow editors to prompt edits the same way it works with generative AI in photos.

Adobe's Project Fast Fill Feature Gains Mixed Responses

In a demo posted on X by Julie Design during the Adobe MAX event, the feature showed how editors can change specific portions of the videos using generative AI. For instance, changing something as complicated as wardrobe might have been impossible before but the new feature can easily do that.

  The presentation, which has now been viewed 4.6 million times on X, met mixed reactions from the community. Some people showed their excitement at the release of the tool stating how cool it is. On the other hand, some were dubious and were pondering the future of the creative space with a lot of generative AI features coming up.

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