NVIDIA has been a force to be reckoned with for more than 30 years when it comes to graphic breakthroughs and other performance-enhancing technology. Now that generative AI is becoming more used than ever, the tech giant is integrating the technology into its system.

NVIDIA started using AI in 2006. When the GeForce 580 GPU was released, the likes of former OpenAI board member Ilya Sutskever discovered that the GPU could be programmed using CUDA to run a neural network for the advancement of deep learning.

By 2018, NVIDIA released its first RTX model, which allowed gamers to enjoy real-time ray tracing in games, making for more realistic graphics than ever before. This was made possible through AI-powered Deep Learning Super Sampling 3.5 (DLSS).

Now, the company is going beyond that into introducing generative AI into one's gaming experience, as well as accelerating the performance of large language models like Llama 2 and Mistral up to five times.

NVIDIA's Partnership with Adobe

Back in March 2023, Adobe announced that it would be partnering with NVIDIA to bring the capabilities of generative AI into its products. The co-developed AI features have been added to Adobe products like Photoshop, Premiere Pro, and more.

You can already try the features out for yourself using Adobe's own Firefly AI through Photoshop's Generative Fill feature. Users will have a smoother experience with the editing tool as RTX GPUs power the AI tools.

The Generative Fill feature works like any other generative AI tool, wherein you input a text prompt and it will produce images from it. Through this function, you can easily add elements to a photo that would otherwise take hours.

To do so, use Photoshop's selection tool to select an area or object in the image. Once that's done, you can add or alter the area through text prompts and the software will blend it within the existing image. Even if you leave the text field blank, the AI will provide a selection based on the image you're using.

Read Also: Adobe Introduces New AI-Powered Features for Photoshop, Premiere Elements 2024

NVIDIA ACE

NVIDIA's advancements in GPUs have made it possible to run the heaviest apps and games on PCs, even improving the rendering of media and video games. Most gamers strive to obtain the latest and most powerful graphics cards for the best gaming experience.

ACE is short for Avatar Cloud Engine, and it has the ability to make NPCs more interactive. Usually, they are limited to the dialogue that is pre-programmed by devs, but the generative AI feature makes it possible to create real-time responses to players.

With text-to-speech technology, players can just speak to the mic as they would with people to interact with the NPCs, and the characters will respond to the question or statement. NVIDIA demonstrated the new AI feature showing how responsive NPCs are to follow-up questions.

NVIDIA's Partnership with Getty Images

Just yesterday, NVIDIA also announced its collaboration with Getty Images to bring you generative AI features through iStock. What was described as an "affordable and commercially safe image generation service" was trained using Getty's massive library of images.

The generative AI used by iStock is trained using NVIDIA Picasso. Users will be able to generate images with up to 4K solutions using just text prompts, along with advanced editing features available through APIs.

Related: NVIDIA Introduces Feature That Lets NPCs Have Conversations with Players