Tubi revealed its new logo amid its plans to make a global launch.
The new logo and identity was made under the partnership with DixonBaxi, a London design consultancy.
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Tubi Rebrands Amid International Expansion
The new Tubi logo features a purple background, dubbed by the company as "Turple" while the brand name is in "Hello Yellow," symbolizing the "thrill of discovery."
Tubi also now comes with a sonic branding, similar to the familiar tudum sound of Netflix. For the platform, it mixed real and synthetic instruments that blended with a chorus of bright playful tone.
The streaming platform also debuted a new tagline "See you in there" which is a nod to Tubi's rabbit hole of entertainment.
Tubi Aims Global Reach
Tubi first launched in 2014. Since then the company has been working to become one of the largest ad-supported streaming services in the U.S.
In 2019, the company was acquired by Fox Corp. which helped the company retain its stable position as a streaming platform.
Tubi is a free streaming platform that hosts various content from classics, cult-favorites, and even underrated titles.
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