A cool new Apple TV may officially debut in June, boasting an App Store and bringing Siri to the living room, according to a new report.
An Apple TV refresh is long overdue, and some added functionality would surely make it more popular and improve the whole experience. If a new report turns out to be accurate, a revamped Apple TV may arrive as soon as June, at Apple's Worldwide Developer Conference (WWDC) 2015.
According to BuzzFeed News' John Paczkowski, the overhauled Apple TV will support third-party applications, as well as voice control via Siri, Apple's sassy virtual assistant. Moreover, the publication also claims the revamped Apple TV will likely pack more storage and a version of the latest Apple A8 mobile chip under the hood. In a separate report earlier this week, meanwhile, The Wall Street Journal (WSJ) said Apple is also cooking up an internet-TV service.
A more major overhaul to the Apple TV has been expected for a good while now, as the gadget so far has been quite simple. Adding Siri, a more powerful processor, more storage, and an App Store would make it significantly more intriguing, and would most likely boost its success as well.
Apple has not released a significant hardware revamp of its set-top box for more than three years, and competing products currently available on the market already boast more advanced capabilities. The Xbox One and Amazon's Fire TV, for instance, both feature voice support, while the Apple TV does not.
At the same time, an App Store could mean great things for the Apple TV, and if Apple agrees to be more open developers could build some neat experiences specifically for the TV.
If the rumored internet-TV service will be in the cards as well, things will be even sweeter and the new Apple TV could become a top player in the race to take over the living room.
Apple has offered no information in regards to a new Apple TV so far, however, and it remains to be seen whether these reports will turn out to be accurate. It's all in the rumor state at this point, so it's highly advisable to take this news with a grain of salt.