Microsoft's current mobile platform, Windows Phone, still holds the third spot in the most popular mobile operating system in the world. Apple's iOS and Google's Android both hold the duopoly of the smartphone market, with Microsoft's Windows phones only having a small portion of it. That may change very soon, however. As the software giant hypes up the Windows 10 mobile platform and capitalizes on the huge success of its desktop counterpart, the market for Microsoft's Windows mobile platform rises accordingly.
According to a report by world leading research firm Kantar WorldPanel, the market for Windows phones have gained a steady increase in several countries around the world. In Germany, Windows phone adoption rises from 6.9 per cent to 10.5 per cent, with Android now at 75.2 per cent and iOS at 13.6 per cent. Windows phones in France went up from 9.9 per cent to 13.1 per cent, with Android at 71 per cent and iOS at 15.4 per cent. In Australia, Windows phones see an additional 2.3 per cent of its previous 5.1 per cent user base, with Android and iOS platforms getting 53.1 per cent and 37.8 per cent respectively. Windows phone users in China and European Union Five also see an additional 1.6 per cent and 2 per cent respectively.
It's a clear sign that Microsoft's hardware event held last Oct. 6 managed to hype up the software giant's upcoming mobile platform, as new and innovative features as well as powerful hardware gearing to change the game for the software giant.
"Windows Phone share has experienced some growth in France, Germany, and Australia, and maintained share elsewhere, but we have not seen any major impact on the overall market, despite some aggressive price points," Kantar Worldpanel ComTech Chief of Research Carolina Milanesi said.
The Windows 10 mobile platform will begin rolling out this coming December to existing phones running on Microsoft's current mobile operating system. To add, the company targets the entry-level market with its budget-oriented Lumia 550 and the high-end market with its two new smartphones, the Lumia 950 and Lumia 950 XL which were unveiled during their hardware event.