WinUru, Inc., has publicized a new online shopping platform called shoppertainment. It allows online shoppers to win cash prizes while discerning and purchasing a variety of products from electronic traders.

WinUru is a game-oriented online shopping store that influences winning money, patented, persuasive games to efficiently entice, encourage and retain purchasers to buy merchandise online. In return, it then rewards the retailers a fun, rewarding, and engaging way to sell their merchandise and tell its stories.

The online store has been the forerunner in the evolving shoppertainment classification where scientific information, progressive game technicalities, and machine learning are applied to increase online purchases and purchaser fidelity.

WinUru's first online game was inspired by Bingo, where in an animated sumo wrestler drops Bingo balls and marks Bingo cards. The game is played at 12 minutes max where online shopping game players win money from $1 to $25.

The games are free to play. It is kind of a progressive lottery game wherein the more the players purchase online, the more money they can win. WinUru services thousands of games daily.

CEO Will Gardenswartz of WinUru consider its online store as the pioneer of shoppertainment, which objectives are to make online shopping fun. Some people call it winfomercial.

The online store's shopping games are a big hit in Asia, as it helps merchants reduce marketing expenses and gains customer constancy. Its inspiration comes from Japan, where shopping games have been around for years.

Merchandising VP Ami Marie Granger Welch of WinUru states that promotional games are too risky and complicated to run for a lot of online shopping retailers, but WinUru takes that all away.

Since its games are free to play, it might just propose to people their preferred type of wagering, wherein the possibilities of winning are much higher than losing. And in the process, purchasers can get really good items while they are at it.