Kickstarter has launched a campaign hoping to raise funds for the Blocks modular smartwatch. Though the modular variety has not made an impact yet, Blocks Wearables are hoping that it will prove better with its Lego-like technology.

Despite the efforts, modular smartphone types have not yet made a noise out in the market. The London-based group known as Blocks has high hopes that once it comes out, it will prove a better adversary to all smartwatch builders out there.

For the people who will be supporting the Kickstarter campaign of the Blocks Smartwatch, a US$195 donation will allow them to receive the smartwatch core with a strap, while a US$275 donation will get them the core, the strap, and four modules to snap on it.

During the Consumer Electronics Show in Nevada, the modular smartphone made a press push debuting its basic core. It also demonstrated that it can be paired with both Android and iOS through Bluetooth. It also showcases a coloured touch display, a microphone for voice recognition, a gyroscope, and accelerometer. With regards to battery life, Blocks Wearables said that it can last up to a day and a half at max.

Blocks was one of the finalists of last year's Intel Make it Wearable challenge. The startup company also teamed up with Qualcomm for its Snapdragon 400 processor.

What makes the smartwatch unique is the added snap-on modules like an extra battery module to prolong its life, GPS, temperature, altitude, maps, heart rate sensors and a lot more as the Kickstarter campaign page suggests more to come for its added snap-on modules like a camera, a fingerprint, and even a SIM card module for the smartwatch.

Though the Blocks was acknowledged by Google during the Project Ara development, it still remains a mystery whether or not the modules interoperate with each other.