Sony President Thinks No Man's Sky Is Over-Promised, Not A Great PR Strategy

Before the most-anticipated No Man's Sky hit the shelves, if you post something negative about it, people will hit you back and call you names or something that will justify that the upcoming game will be great - well, checkmate, my friend.

Now that the game is released, it seems that the hype train running at a thousand miles per hour just hit a wall made out of solid adamantium - long live Wolverine.

No Man's Sky's launch seems to be a disappointment, with accusations of false advertisement by the game's mastermind Sean Murray fueled by piles and piles of in-game bugs that simply make its players stop playing, reports.

With all the disapproval, No Man's Sky developers should have come out to the open and said something to counter-act. Unfortunately, everyone just stayed inside their safe bunker.

Months later, Shuhei Yoshida - Sony President, broke his silence about the game and let out words pretty much similar to what everyone else had in mind: Sean Murray has promised too much about the game. Taken from his actual statement:

"I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one," Shuhei Yoshida told Eurogamer (viaMCV).

Yoshida also adds that the PR strategy he didn't plan enough to have any backup to help him up when the PR backfires. A sign of poor PR strategy from an indeed indie developer who has more to learn from the big AAA game industry.

"It wasn't a great PR strategy, because he didn't have a PR person helping him, and in the end he is an indie developer. But he says their plan is to continue to develop No Man's Sky features and such, and I'm looking forward to continuing to play the game."

Despite major criticism, No Man's Sky still did well in sales, even made it as top selling PS4 game in August. Yoshida doesn't think that this slight bump damaged the PlayStation branding because of the numbers in sales, and he's happy about it.

"I am super happy with the game actually, and I'm amazed with the sales the game has gotten, so I'm not the right person to judge if it has 'harmed' the PlayStation brand."

A video review of Yoshida's statements can be played below:

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