While everyone is still hyped for Virtual Reality (VR) features launched recently by a couple of noteworthy brands like the PlayStation VR, Oculus and HTC, Apple seems to be leaning towards something else. The tech leader seems to be more interested in Augmented Reality (AR).
A slight glimpse of the company's perspective on the issue was drawn in a clearer picture during Apple CEO Tim Cook's exclusive interview in Tokyo, Japan. "There's no substitute for human contact," Cook told BuzzFeed.
"VR, I think, has some interesting applications, but I don't think it's a broad-based technology like AR. Augmented reality will take some time to get right, but I do think that it's profound. We might ... have a more productive conversation, if both of us have an AR experience standing here, right?" the CEO said.
"And so I think that things like these are better when they're incorporated without becoming a barrier to our talking. ... You want the technology to amplify it, not to be a barrier."
This isn't the first time that the seasoned CEO expressed his approval of AR. According to BuzzFeed, Apple is already working on cooking some products that feature Augmented Reality at its finest and that includes PrimeSense, Metaio and Faceshift.
There have also been revelations about Apple's patents that suggest a study in AR and VR technology. With this giant's outstanding capability to create, people can't help but get excited about their massive iPhone redesign set for 2017.
Although there aren't solid sources that suggest the iPhone 8 of having AR features, there's still so much to look forward to. Apple CEO has again raised some refreshing points in enforcing human contact and amplifying communication among their users.