Sony Aims To Be Bigger and Better Than Xbox This Holiday Season

By the looks of it, it seems that Xbox has an upper hand against PlayStation for the holidays with a line up of popular games for the holidays. Sony, on the other hand, has only PlayStation Pro under its sleeves. Is it enough for Sony to turn the tide and win over Xbox/

Game expert and Wedbush Securities analyst Michael Pachter said that it is possible since Sony can use its three consoles, the PlayStation Pro, PlayStation VR, and PlayStation Slim to make an upset against Xbox.

Pachter said one of the main reasons why Sony will score an upset is largely due to its brilliant marketing scheme. Furthermore, Sony is more popular among mothers and grandmothers who will mostly do the gift shopping this holiday season. He said that when these moms go inside a store, they will not ask the store owner what is Xbox or Sony's line-up this holiday. Instead, they will go straight to the bright, shiny, thing on the shelves.

He also mentioned that Sony's move not to release its games on the holiday season is smart, not that Microsoft was wrong to release Gears of War during the holiday seasons. He said that it won't really matter whether Microsoft released the game during the holiday or not. Sony, on the other hand, was right to release their games outside the holiday seasons because it will allow the games the time to have the limelight focused on them for a long time.

Aside from the games, Sony is also expected to advertise the PlayStation VR, PS4 Pro, and PS4 Slim which will cost quite a lot of money. For that matter, Sony will be bigger and better than Microsoft on a global scale when it comes to marketing. Despite this forecast, there are still skeptics about the Sony upset but that remains to be seen after the holidays.

© 2017 iTech Post All rights reserved. Do not reproduce without permission.

More from iTechPost