Galaxy S8 Release Date And Rumors: AI Assistant Might Be Called 'Bixby'

The Galaxy S8's A.I. assistant could be called "Bixby", after it was known that Samsung Corp filed for a trademark in South Korea seeking exclusivity for that word, which could be used for operating voice recognition system across digital platforms. This would the company´s first virtual assistant, to ship with its new flagship next year.

According to UberGizmo, the description of the trademark for the AI assistant includes "computer software for personal information management, computer application software for smartphones, mobile telephones, portable computers and tablet computers, namely, software used to operate voice recognition system... computer software for enabling hands-free use of a mobile phone through voice recognition."

Samsung Is Betting A Lot In The S8

This new AI assistant with voice recognition is represents how much Samsung is betting on the Galaxy S8, in order to restore its reputation after the Galaxy Note 7 failure, and keep being one of the most important players in the phone market, which are the two main objectives for the new boss Lee Jae-Yong.

As reported in a previous article, the company will buy Viv Labs -whose cofounders created iOS´ favorite assistant, Siri- to develop the AI assistant in the best way possible, which could make the Galaxy S8 and Galaxy Note 8 to compete against Apple and Google´s phones.

A Much Better Phone Than Its Predecessors

The Galaxy S8 is expected to be released next spring, shortly after its February reveal, which doesn't seem like a long time for the South Korean company to ensure that a product of this kind could be ready on schedule. Buying Viv Labs, Samsung could use it to equipped not only the S8, but also many other of its phones and products with new features, as reported by the International Business Times.

Although it is not known if its going to be something great or something disappointing, the Bixby new AI assistant is one of the most expected features in the Galaxy S8, as well as an improved camera and a slick design that will make the phone very different from its predecessors.

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