To maintain its name as one of the leading social networks, Twitter has been making a great push into video this year. Twitter is striking deals with broadcasters for live content, including sports and the US elections. Now, Twitter is bringing live video to Android TV App. The company already launched live video apps for Apple TV, Amazon’s Fire TV, and the Xbox One, but apparently, Android TV was just deemed important enough as well.
Twitter is an online news and social networking service where users post and read short 140-character messages called "tweets". Registered users can post and read tweets, but those who are unregistered can only read them. Users access Twitter through the website interface, SMS or mobile device app. Twitter Inc. is based in San Francisco and has more than 25 offices around the world.
According to TNW, Twitter's NFL deal for streaming Thursday night games is likely the most notable bit of live content on right now, but as rumors point out, the league is already more than halfway through its season. Of course, the app displays a feed of tweets simultaneously with the live video. You can’t tweet from the app, but I can’t imagine why you’d want to do that with your TV remote – might as well just get your smartphone.
Similar to the Twitter app on other platforms, the Android TV version will offer easy access to Twitter's live streams with a feed of highlighted Tweets, alongside the ability to display Periscope broadcasts on a big screen TV, as per The Verge.
Twitter spent a reported $10 million for the rights to the NFL’s Thursday Night Football. Its first NFL stream in September was seen by a total of 2.1 million viewers, with 243,000 viewers tuning in at any given time.
Between Thursday Night Football games, election coverage, and other live events, it is clear that the social media company is doubling down on video streaming, and the new options for software platform can only help with those ambitions.