AT&T Unveils DirecTV Now, Launch Set On November 30
AT&T has made it official. DirecTV Now will be launched on Nov. 30.
During an event in New York City, AT&T officially unveiled the live TV streaming service which was first announced back in March along with two other plans, DirecTV Mobile and DirecTV Preview. At the time, the company indicated that all three new services will be available during the last quarter of 2016.
Fast forward to today and AT&T is just a couple of days shy of finally offering internet TV streaming to its customers. DirecTV Now will provide more than 100 channels which customers can view on their smartphones, tablets, laptops, and desktop computers without the need for a cable box.
New customers who want to check the service first can take advantage of the seven-day free trial.
Those who buy any 2016 LeEco TV will get one year of DirecTV Now service for free. A free Apple TV set-top box is also in the offing for those who pay three months worth of the service. DirectTV Now will be available in four different subscriptions.
Those who "Go Big" can avail of the 100 channels for only $35. This offer, however, is for a limited time only so it is highly suggested for those interested to take this offer now. The "Live a Little" offer also pays $35 a month for access to around 60 channels. The "Just Right" subscription requires a monthly payment of $50 for 80 channels while the "Gotta Have It" offer pays $70 a month for more than 120 channels.
"It's really important to understand, this is the foundation for how we're going to do things in the future. For the first time in our history, we have control of our full stack."
DirecTV will compete with other established streaming services such as PlayStation Vue from Sony and Sling from Dish. Hulu, a popular on demand internet video service in the United States, is also aiming to become the first of its kind to have live streaming TV channels in its library.
The company acquired DirecTV in 2015 for a sum of $48.5 billion. AT&T is also in the midst of another major purchase. Its proposed merger with Time Warner, however, is in the doldrums after president-elect Donald Trump indicated during his campaign trail that he will block such mergers.
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