Fans of Taylor Swift, or better known as the Swifties, will now get a better look at the everyday life of the multi-awarded singer. AT&T Entertainment Group announced on Monday, Nov. 28 that an exclusive Taylor Swift channel will be part of their new 24/7 streaming video service DirecTV Now.
The much-awaited channel called "Taylor Swift NOW" will not just feature music videos and concert performances but also unseen behind-the-scene clips of the singer's life. However, the channel is expected to finish after a total of 13 chapters.
"You can enjoy all of her unique, never before-seen content, and she's giving commentary on top of it - only on AT&T," said AT&T Executive Vice President for Marketing Brad Bentley, according to The Wrap. There is no specific premiere date for the channel yet but Bentley added "Taylor Swift NOW" will air in several weeks. Meanwhile, DirecTV Now is scheduled to start on Wednesday, Nov. 30.
Previously, the singer signed a contract with AT&T which will include her appearance at the Super Saturday Night concert in Houston before the Super Bowl in February. The event will be hosted by DirecTV. The contract of course also includes the upcoming exclusive channel.
"We're extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way," AT&T CEO John Stankey said of the project, as cited by Billboard. The company added that they will be bringing more original content to the service.
Swift is considered as one of the highest-paid female artists with $170 million total earnings last year. A previous report speculated that the 26-year-old pop superstar will be making her return to country music after she made an appearance at the recent Country Music Association Awards where she was one of the presenters. DirecTV subscribers can watch "Taylor Swift NOW" channel through their mobile apps.