Apple’s very own iPhone continues to dominate mindshare for the festive season. Well, not just the iPhone series, but also the MacBook as well are on the list of the holiday wishlist according to a survey by Piper Jaffray. The company holds the top two spots for the most wanted gift this holiday season with both iPhone and MacBook far ahead of any other product category.
Apple iPhone 7 Top The List Of Holiday Wishlist, A Survey Confirmed
According to CNET, iPhone 7 was criticized for its lack of changes from the iPhone 6S, but was still popular at launch. And some models sold out almost immediately. The popularity of the device continues, and as the survey suggests, it could see a boost in sales during the holidays.
The survey conducted by Piper Jaffray showed that 7.2 percent of the respondents ranked iPhone as their most wanted gift this holiday season. Other products on the list that makes it to the top of the list were Apple's MacBook (2.1 percent), the Xbox (1.4 percent) and the broad category of "Smartwatch" (0.9 percent). But none of these came close to the amount of mentions on what the Apple iPhone got.
Piper Jaffray has conducted this survey annually for the past few years, and this isn't the first time the iPhone ranked high. Last year the phone took first place with 5.2 percent of responses, meaning that 2 percent more people listed the iPhone this year, as per 9to5 Mac.
Reports On Apple iPhone 7 Being The Top On The List
Despite concerns about waning demand for Apple's iPhone, the device is still the must-have holiday gift, influential tech analyst Gene Munster told CNBC on Monday. Munster also shot down the idea that Apple's decision to reinstitute Black Friday gift cards was an acknowledgment of the need to offer incentives to boost sales.Munster also shot down the idea that Apple's decision to reinstitute Black Friday gift cards was an acknowledgment of the need to offer incentives to boost sales.
"I wouldn't read too much into it," Munster said, pointing out the Apple gift cards were given to buyers of computers or devices for future purchases. "What ends up happening is people have to go and spend more at Apple. They weren't really discounting the products per se."