Looks like people are not the only ones having a not-so-great 2016. For Apple also, the year 2016 did not pan out to be a very prosperous year either. Despite exciting new releases, it was unable to rule the market like in previous years.
This was largely because of iPhone 7 not living up to the customers' expectations since iPhones contribute the most to Apple's profit annually. MacBook Pro also did not receive a flattering response, further reducing the company's profits for 2016.
According to The QZ, the lack of positive feedback has been attributed to the death of creativity as almost all the products released were more or less the same version of the 2015 launches. This bored the customers and eventually the company wasn't able to have an impressive year on the Wall Street.
With the striking new headquarters in California, Apple is believed to make a staggering comeback in 2017, which will also mark the 10th anniversary of the first iPhone released. In fact, the unoriginality in the latest iPhone is said to be intentional for this very purpose. Rumors of all kinds are buzzing as to what new features the upcoming version of the smartphone would have.
An exciting launch is inevitable - the sales of iPhone and Apple's yield are indescribably linked together.
That is not it, though. Reports of the MacBook and iPad getting modifications have also surfaced. Couple this with the smart glasses and Apple watch which are also said to hit the markets next year, and you have an extremely successful year for Apple in 2017, according to Global Advisor.
It seems like the coming year holds a world of possibilities for the celebrated company. From iPhones to iPads to watches to autonomous vehicles - yes, it is a possibility as well - Apple is once again ready to take the markets by storm. New headquarters, astonishing releases and what not: Apple is going to be great again!