Microsoft, Spotify and a company called The Echo Nest are rolling out a virtual deejay platform called MixShape, which creates playlists based on moods of individual songs.
Mixshape is built using The Echo Nest's technology, referred to as the "big data of music," while Spotify provides the playlists of up to 300 tracks at a time, according to The Next Web.
Microsoft is involved in the project to help MixShape be better optimized for Internet Explorer 10 and Windows 8, TheNextWeb reported. While MixShape works on a Mac running with Chrome, the experience "wasn't quite as engaging," according to the site.
MixShape is essentially a virtual tool allowing users to manipulate a movable shape and rearrange a playlist based on tempo. Settings include romance, party, exercise and work.
After generating a shape, users can make changes such as zooming over individual segments of the shape to show the specific track information that is being demonstrated visually (color represents key, form/shape relates to the feel, and animation speed is connected to tempo and energy).
When the shape is completed, a reordered playlist can be synced to Spotify.
MixShape is launching first in the UK but will be accessible wherever the Spotify service is available.