Kodak Joins Retro Trend With Return Of Ektachrome

By Edge Ison , Jan 07, 2017 03:12 AM EST

There was a time when photographers were head over heels over film photography. Kodak and Polaroid were the talk of the town back in those days. While their iconic statuses garner them mentions every now and then, Kodak is primed to re-enter the industry with something rather old.

Since the digital age came to be, the two companies went bankrupt and folded one after the other. Among the casualties of Kodak's decision to close shop was the popular Kodachrome and its sister brand Ektachrome. The latter was a particular favorite of photographers and indie filmmakers alike for its clean colors, great tones, and grainy effect especially when "pushed".

But since Ektachrome Color Reversal Film was retired in 2012, there has been little news about Kodak'scolor positive film up until last year. At the CES 2016, Kodak came up with a digital Super 8 camera and started some sort of resurgence for film or analog photography. With the return of the popular Ektachrome, the revival is in full swing.

According to The Washington Post, the Ektachrome is coming back through Kodak Alaris, a company that sprouted from the demise of Eastman Kodak. The company made the announcement at the ongoing CES 2017 and in a press release. The Ektachrome will support 135-36x formats and will be available later in the year. It's not known yet, however, if the film stock will include the Super 35mm and 16mm movie films.

Once the news came out, a lot of people in the field of photography and filmmaking were more than happy to know that their favorite 35mm film is back. In fact a number of hashtags and tweets have sprouted celebrating the classic's return.

The one other time that Kodak was in the news recently was when it launched a smartphone that resembled the company's iconic Ektra 1941 Rangefinder - the camera-centric Kodak Ektra.

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