Social media app Snapchat is starting a new era in its successful history after it was known that the company hired Sony Corporation and Sony Entertainment´s CEO Michael Lynton. Lynton will be taking over his new responsibilities at Snap Inc. in the next six months, in a moment in which the platform has been struggling after several copies of its most popular features have been made by other social networks like Facebook and Instagram.
Michael Lynton Allegedly Advised Snapchat To Turn Down Facebook Takeover Proposition
According to Tech Times, Lynton´s new position will be as Chairman of Board, in which he will have the opportunity to make major decisions in Snapchat. Regarding his exit from Sony, he sent a statement to its employees in order to explain which were the reasons behind the decision of his working on the social media app, explaining that it was taken after a long and careful consideration.
Once the six-month transition has lapsed, Lynton will start to work at Snapchat, with which he has been associated since its inception, since it´s believed that Lynton had a crucial involvement in the company´s decision of turning down the $3 billion takeover proposition from Facebook, thanks to his advising relation with Snapchat´s co-founder Evan Spiegel.
Jeffrey Katzenberg Might Replace Lynton At Sony
Naturally, Michael Lynton´s new position is extremely important, given the fact that Snapchat is currently the most popular social media for young users, which is something that its most important rivals has tried to break, without managing to decrease these statistics.
As reported by Cartoon Brew, founder of Dreamworks Animation Brew, Jeffrey Katzenberg is the main candidate to replace Michael Lynton as CEO of Sony Corporation and Sony Entertainment, which seems to be a good decision from the company considering his successful background. Nevertheless, there are any other important candidates as former Fox chairman and CEO Jim Gianopulos, and Tribune Media president-CEO Peter Liguori.