BlackBerry launched the much awaited BlackBerry 10 operating system in January this year and also launched the all-touch BlackBerry Z10 and the QWERTY BlackBerry Q10 handsets. A recent report indicates that the Canadian company is planning to launch a few 5-inch smartphones which will be launched during the later half of the year.
"The build plans have steadily been increased since February. Our Asia checks indicate that the builds have recently increased from 2M/month to 2M+. This lends us confidence to our above-consensus May Q," Jefferies analyst Peter Misek said.
The BlackBerry 10 and its devices are the company's only hopes to turn the tides in the company's favor. The BlackBerry Z10 was welcomed well initially with the company releasing a statement confirming a positive launch for the smartphone.
"In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50% better than any other launch day in our history in Canada," Thorsten Heins, president and CEO of BlackBerry said. "In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone."
However, recent reports suggest that many BlackBerry Z10 owners have returned their devices probing the Canadian company to investigate the allegations.
"We believe key retail partners have seen a significant increase in Z10 returns to the point where, in several cases, returns are now exceeding sales, a phenomenon we have never seen before," wrote Jeff Johnston, an analyst with Detwiler, in a report by the Wall Street Journal.
Do you think that the company wants to release more smartphones to replace the BlackBerry Z10? Do we need BlackBerry 10 devices in 2013?