Science

'Swivel Beauty' Helps Black Women Find Right Hairstyle

By Jose Paolo Calcetas , Feb 01, 2017 05:45 AM EST

As a breakthrough in the beauty and salon industry, Jihan Thompson and Jennifer Lambert co-founded the Swivel Beauty app to help consumers veer away from horror stories of dissatisfaction and discontentment over the treatment they underwent in a parlor. The two founders said that the app was created ‘for black women by black women.’ The app allows a user to book appointments with a stylist within New York City which offers services that range for different hair types and desired styles. The main target of this app is to serve women who are naturalists and those who have relaxed hair.

The app has been inspired by several accounts of women who relayed that they often experience dissatisfaction over their looks. At first, they try to imitate or copy a certain style. Later on, they will realize that they do not like it, or the style they chose does not suit their look and skin color.

According to beautifullybrown.com, salons listed in the Swivel Beauty App has been approved by its consumers. Lambert said that they take pride in recommending people in their list who are worthy of their consumers’ trust. She also related that she has already tried out at least 75% of the salons in their app. Otherwise, they send people who will review the services offered.

A Nielsen study showed that African-Americans have over $1 trillion purchasing power. Moreover, black women also spend 9 times more on ethnic beauty products than other groups. It also said that black women should have dominated the market where they remain underserved.

According to swivelbeauty, this year, it still remains a struggle for black women to find talented hairstylists who can blend leave-outs and other services. However, with the swivel beauty app, they will no longer have to mind these problems. The service app also offers an easier and more advantageous manner of hunting for a new stylist or top-rated salons. Aside from this new app, the first smart brush has also been created with the ability to determine the health status of its users.

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