Apple's iPhone 5S is set to hit the market soon, but is it too soon for some iPhone users? In the U.S, the iPhone 5 was just released in late 2012. Apple seems to follow a trend of issuing minor updates with the release of its "S" series devices. This is not a bad strategy to use for Apple, since it really only has one smartphone device to offer.

Competing smartphone manufacturers such as HTC, Samsung and Nokia have several smartphones in their line-ups. It's not uncommon to see new devices from these smartphone titans within a six-month period. Last year, end-of-year reports sent a powerful message to Apple, as other smartphone manufacturers are slowly acquiring the market.

To remain competitive, perhaps Apple may be rushing to release phones in an effort to underline their dominance in the smartphone arena. Rumor has it that Apple plans to release two phones this year. It's already presumed that these new devices will be the "iPhone 5S" and "iPhone 6." Speculation is swirling about the new phones and there's a chance that Apple will release phone models in different sizes. This suggests that Apple is aware that consumers today want choices and that change is inevitable.

Charles Darwin coined the term "living fossil" to describe species of animals that failed to evolve since there was no real competition in their immediate environment. Apple, in some ways is similar, a non-evolving line of devices. The iPhone hasn't evolved much, particularly in the past few years, so that its tactics are predictable. If Apple doesn't evolve with the times and offer consumers something different, it stands to lose its luster in the mobile phone market.

Monday, Mac Rumors reported that Foxconn, Apple's overseas vendor that produces iPhones, is hiring more people to help speed up production.

"We have been very busy recently as we will start mass-producing the new iPhone soon," an executive at Foxconn said.

When merchandise is mass-produced in haste, there is usually a decline in quality. One thing that iPhone enthusiasts appreciate is how well their devices are made.This speed-up in production and rush to release the iPhone 5S may backfire on Apple.