Similar to Android Pay from Google and Apple Pay from Apple, Samsung Pay works like other mobile payment platform by using NFC. Samsung Pay, which was made to build brand loyalty from consumers allows users to pay for things online with their smartphone or smartwatch.
Samsung has fully unveiled the Samsung Pay in the Thailand. The company aims to entice at least one million users within this year. The mobile payment platform was already made available in Malaysia, Singapore and China a while ago. Samsung apparently already boasts a network of 100 retail partners found in Thailand following a soft launch just in November of 2016. Thailand has been working to adopt a more cashless society much like other Western countries.
"Samsung is the first phone maker jumping into the mobile payment fray in Thailand," said the Thai corporate Vice President for IT and Electronics of Samsung Electronics, Wichai Pornpratang. The company is expecting to bring in one million customers using Samsung's Pay service by the end of the year.
Consumers can use the Samsung Pay by just tapping their compatible Samsung smartphone on near field communication (NFC) or magnetic security transmission (MST). Doing this will allow them to proceed to making payments in stores.
Samsung Pay is considered as one of the best mobile payment solutions but it can only be supported on the Galaxy S7 family, Galaxy S6 family, Galaxy Note 5, Galaxy A5 and Galaxy A7. Samsung Pay Mini, however, was reportedly just launched and what's nice about the service is that it is not limited to just Galaxy smartphones. With an Android smartphone that has a 1280 x720 pixel resolution or higher than Android 5.0 Lollipop, the Mini version will function well. An offline payment option feature, however, that can be found on the Samsung Pay is nonexistent on the Samsung Pay Mini.