With some help from Ewan McGregor, LG has launched its 55-inch OLED curved Smart TV in Australia - the first region outside of South Korea to get dibs on the pricey television set.

McGregor was on hand as LG's new brand ambassador at a Q&A event for the TV and was eager to let people know that LG produced "f***ing good tellies."

For AU$13,100, Australian customers can enjoy a TV that LG claims evokes more "depth" and has integrated "white sub-pixels" that brighten up the display. Allegedly, the television also has computer-automated contrast that adapts to ambient light.

LG had some high praise for itself in a press release issued April 29: 

"Our Curved OLED TV is not only the proof of LG's unmatched leadership in next-generation displays but also a testament to LG's commitment to bringing to market the most exciting TV technology available today," said Havis Kwon, President and CEO of LG's Home Entertainment Company.

The full text of LG's canned press release can be found here.

We've excerpted the smart TV's spec data below:

Only 4.3 millimeters (0.17 inches) thin and weighing just 17 kilograms (37.48 pounds), LG's Curved OLED TV produces astoundingly vivid and realistic images thanks to its proprietary WRGB technology. The unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create the perfect color output. What's more, LG's exclusive Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. As in the original flat screen OLED TV, the Curved OLED TV also offers an infinite contrast ratio for optimal contrast levels regardless of ambient brightness or viewing angle. TÜV Rheinland, Intertek and VDE, three international testing and certification bodies, recently recognized LG's Curved OLED TV for its superb picture quality.