YouTube Launches Subscription-Based Live TV

YouTube Chief Executive Susan Wojcicki said on Tuesday, Feb. 28, that in the next few months the Alphabet Inc's subsidiary will launch a live TV service. The streaming live TV service called YouTube TV will offer cable channels and the four major U.S. broadcast networks.

YouTube TV Subscription-Bases Service

According to Yahoo News, the YouTube TV service will cost $35 a month for six accounts. The live streaming service will offer YouTube's original series starring creators from the platform and more than 40 networks including Walt Disney Co's ESPN, Fox Sports, CBS, ABC, NBC, Fox, FX, and Bravo. YouTube's offering will compete with Sony Corp's PlayStation Vue, AT&T's DirecTV Now and Dish Network Corp's Sling TV. All these are services designed to attract viewers who never signed up for traditional pay-TV packages or dropped them.

According to News Channel 21, YouTube CEO Susan Wojcicki‏ said that younger generations don't want to consume television through traditional channels anymore. Each day, people around the world watch one billion hours of YouTube content. The new YouTube TV live streaming service will work seamlessly on TV sets and mobile devices, featuring also an unlimited DVR that never runs out of space.

Online Live Streaming TV Services Are Being Successful

Consumers are increasingly turning to online services that distribute older TV shows and movies and produce original programming, even as more companies start to offer streaming options for stream cable TV. In order to use the new service, viewers will need a Google Chromecast or a TV with Chromecast built in. Users will be able to use the YouTube TV app as a remote for searching by show or by topic.

Internet giants have proved successful with original TV and film. Netflix and Amazon invest heavily in their own content. Netflix announced that this year it will spend $6 billion on original programming. Movies from both Amazon and Netflix won Oscars on Sunday, Feb. 26.

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