Lenovo Will Retain "Motorola" Branding After All
Motorola has been owned by Lenovo for some time now and so far, the "Motorola" phone lineup is still present in the smartphone market. However, last year, Lenovo mentioned that they are eventually getting rid of the "Motorola" name. The company said that they will instead go by the "Moto by Lenovo" moniker for their smartphone lineup. Needless to say, the company has changed its mind and Motorola will keep its name as is.
Motorola Branding By Lenovo
As it turns out, the company was in a confused stage when they shared their plan to get rid of the Motorola branding. Aymar de Lencquesaing, Chairman and President of Motorola, says that they just finished transforming themselves last year. Now, de Lencquesaing shares that they have a clearer vision as to how they want to present themselves. With that, the Motorola branding won't be phased out anytime soon.
The Chairman says that they will be reinvigorating their most forward-looking product which is the Moto Z. This phone brings the modular concept and Moto Mods to the market and makes a very valid option to the people who love the idea of Mods. De Lencquesaing says that Moto Z will soon have an expanded scope and will come to more carriers in the US.
Lenovo To Motorola Shifting
As per CNET, Lenovo will soon migrate to the Motorola brand in all its markets. However, de Lencquesaing says that the timing will have to depend on each of the regions' demand. For instance, in Brazil, Motorola is going strong as a brand. In Russia on the other hand, Lenovo performs better in the market.
Chief Marketing Officer of the company, Jan Huckfeldt, says that it was foolish to throw the Motorola name overboard. His plan is to use the original DNA of the brand and bring Motorola back to being a premium smartphone name. In the US, Huckfeldt hopes that expanding the phones' distribution will do the trick. He proclaims that all that the company needs is 12 months and they'll be able to re-introduce the new Motorola into the market.
Yahoo's Top Lawyer Resigns, CEO Redistributes Own Bonus To Employees
Yahoo is once again in controversy as investigations took place in relation to the previous online hacking.
Snap's IPO Prices At $17 A Share, 24B Valuation Exceeds Expectations
Snap's IPO is finally disclosed and it exceeds the initially set range.
Samsung Released 31 New Smartphones Last Year, Beats Direct Competitions
Samsung beats Apple, Lenovo, LG and more when it comes to number of smartphones released last year.
Is Lenovo Ditching Microsoft and Going with the Linux Operating System?
Is Lenovo really ditching Microsoft and going for Linux? Why?
Here Are The Top Tablet Computers You Can Purchase Without Breaking Your Wallet
Choose now for the perfect tablet computer for you that fits a price that you could definitely afford
MORE IN ITECHPOST
BlackRock: New Android Malware That Targets Data From Over 300 Apps
Be careful with what you're downloading on your Android device since you might become a victim of the malware BlackRock.
Burger King's Burgers Will Now Be Made From Cows That Fart and Burp Less to Save The Environment
Burping and farting cows can cause a negative effect on our environment, and that's why Burger King doesn't want that to happen.
What Is It Like Playing Paper Mario: The Origami King?
Developed by Intelligent Systems and published by Nintendo, the first Paper Mario role-playing video game was first released in Japan in 2000 before marketing it to North America by 2001 for the Nintendo 64 home video game console. It was then re-released for the Wii Virtual Console in July 2007 with the Wii U Virtual Console version in 2015.