The Jaguar F-Type!
The selection of the Janguar F-Type followed some 43 possible choices for the award of 2013 World Car Design of the Year. The vehicle was selected by 66 World Car of the Year jury members.
"No design project has given me greater pleasure than the creation of the F-Type," Ian Callum, Director of Design, Jaguar, said. "It's a project I've looked forward to from the moment I joined Jaguar, and it's one that's given my team and I great satisfaction. The F-Type is a sports car that is true to Jaguar's design values - beauty of line and purity of form - and I'm honoured that the World Car of the Year jury has recognized our work with this award."
The Jaguar F-Type had certainly been making headlines prior to the award. As part of winning 2013's Playmate of the year award, Raquel Pomplun was allowed to use the vehicle for a year. And through a global ad campaign, the vehicle has begun appearing on TV spots in the U.S. The F-Type will also be making appearances on Jimmy Kimmel Live, the USA Network show Covert Affairs, ESPN's SportsCenter, the Sundance Channel and other mediums. As part of a social media campaign, four lucky winners will get to drive the Jaguar F-Type in a contest called #MyTurnToJag.
The design of the F-Type remains true to the Jaguar brand while adding a few new flares. The vehicle is a two-seater with short overhangs, a long wheel base and flared fenders.