Marketing: why having a website is not good enough

Marketing: why having a website is not good enough

The famous quote from Field of Dreams that suggests, ‘if you build it and they will come,’ is a philosophy to which many website owners subscribe. They believe that once they have spent their cash on building a website that they will suddenly have traffic. They could not be more wrong if they tried. A website by itself is completely useless and if you haven’t budgeted for marketing and promotional costs once it is live then you have missed a trick. All a website is an address on the internet – to be found it needs to be known about and that is where digital marketing comes in. If this is not something that you have considered, then here are a few reasons to help you change your mind.

by Staff Reporter

Why Brand Building is So Important for Your Business

Why Brand Building is So Important for Your Business

The term “brand” is often loosely thrown around in the business landscape. People often confuse branding with marketing, and while those are closely linked, there are some distinct differences. Marketing is how you build awareness for your brand, while branding embodies the core of who and what your business is. Your brand evokes an essence and creates an experience, while your marketing efforts help guide potential customers towards that experience.

by Staff Reporter

4 Technology Shaping Social Media Platforms To Serve You Better

4 Technology Shaping Social Media Platforms To Serve You Better

Technology with its fast advancement has already infiltrated almost every aspect of your daily lives and social media platforms are one of the biggest recipients of its strong influence. And in terms of social media, we are seeing a lot of positive improvements with technology by its side. So, now and in the future, here’s how technology is shaping social media for the better.

by Staff Reporter

Big Stock Market

Rory Brown, Managing Partner of Nicklaus Brown & Co., Talks Global Virtual Banking Trends

The West leads the world in the creation and adoption of virtual bank technologies. However, the rest of the planet is on board and making significant inroads. The overall global trend is following the early adopters, and consumers everywhere are increasingly demanding the convenience of virtual banking. Rory Brown, Managing Partner of Nicklaus Brown & Co., shares how virtual banking trends are developing currently.

by Staff Reporter

Digital

4 Ways to Grow Your Business with Technology

Fate favors those that are prepared, so take a look at what technological upgrades your business can make. Blackberry did not keep up with the trends, and today we all carry iPhones and Androids in our pockets.

by Staff Reporter

4 Rapidly Growing Tech Industries That Desperately Need Educated Workers

4 Rapidly Growing Tech Industries That Desperately Need Educated Workers

In the world today, there's no more suitable or conducive place for doing business than in the US. The US has been known to offer an unbeatable environment, market, and a level playing field for startups to grow their business. Over time, businesses have solidified after gaining years of experience and evolving into an industry. As these industries grow and make their way to relevance there's a constant need for the industry to overcome challenges in which one is employing skilled or educated workers.

by Eric Hamilton

Using UI/UX Design for Better Website Conversions

29 - Using UI/UX Design for Better Website Conversions

A user's first impression when browsing a website is crucial for its conversion rate. If you designed your site with user experience in mind, you might expect a conversion rate increase, because it tends to the needs of its visitors. Let's see why it's like that.

by Staff Reporter

How to Grow Your Company's Digital Footprint with no Personal Experience

How to Grow Your Company's Digital Footprint with no Personal Experience

Utilizing newly developed software to make your business run smoother and more efficiently will help you grow a thriving business. However, this can be difficult for business owners that want the benefits of new technology but who are not tech-savvy enough to work through the bugs themselves.

by Eric Hamilton

Digital Marketing Trends to Look Out for in 2020

Digital Marketing Trends to Look Out for in 2020

Just like a great company that must change to adapt to new trends and consumers, a company's marketing plan constantly needs to evolve. This includes creating a presence for yourself online, which can be quite overwhelming for the beginner.

by Ernest Hamilton

Foolproof Ways to Get New Customers for Your Small Business

Foolproof Ways to Get New Customers for Your Small Business

Growing your small business is all about attracting a steady stream of customers. Whether you run an e-commerce site or a coffee shop, the right lead generation techniques will keep you on your feet. However, customer acquisition can feel overwhelming when you're first starting out.

by Ernest Hamilton

IoT Devices

Combination of Techniques Could Improve Security for IoT Devices

A multi-pronged data analysis approach that can strengthen the security of Internet of Things (IoT) devices -- such as smart TVs, home video cameras and baby monitors -- against current risks and threats has created by a team of Penn State World Campus students pursuing master of professional studies degrees in information sciences.

by Staff Reporter

Why your business should include sponsor opportunities

Reasons Your Business Should Consider Sponsorship Opportunities

If you're asked frequently whether or not your business will do a sponsorship for a school or community event, the question may make you groan. You may turn down a lot of these opportunities which come from charities and organizations, but in doing so, you may be missing out on a valuable opportunity.

by Ernest Hamilton

Hair Follicle Growth (IMAGE)

Using 3D-Printing to Stop Hair Loss

Columbia researchers have created a way to grow human hair in a dish, which could open up hair restoration surgery to more people, including women, and improve the way pharmaceutical companies search for new hair growth drugs.

by Staff

5TONIC Facilities at IMDEA Networks Institute (IMAGE)

Ericsson Activates 5G NSA Technology at 5TONIC Open Innovation Lab

Ericsson (NASDAQ: ERIC) together with Telefónica and IMDEA Networks have demonstrated brand-new 5G use cases for Industry 4.0 and Artificial Intelligence (AI) at the European Conference on Networks and Communications (EuCNC) 2019 event held in Valencia, Spain, June 17-21.

by Staff

Google Updates Its Logo

Google Offered $30 Billion To Purchase Snapchat

Google floated an offer of at least $30 billion to buy Snapchat.

by Harsh Soni

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