Tim Cook says that Apple will continue hiring new employees, but given the current economic situation, it would now be more "deliberate" than before.
CUPERTINO, CALIFORNIA - SEPTEMBER 10: Apple CEO Tim Cook greets attendees during a special event on September 10, 2019 in the Steve Jobs Theater on Apple's Cupertino, California campus.
The Apple CEO Cook also believes that the Cupertino-based tech giant, known for its best-selling devices, such as the iPhone, MacBook, and Apple Watch, is moving forward with revenue acceleration.
Tim Cook Says Apple to Continue Hiring
While most firms have frozen hiring new recruits these days, Apple appears to be going against the tide, sort of.
No less than the chief executive of the iPhone maker confirms that the tech behemoth is continuing to hire employees, as per the news story by Mac Rumors.
The Apple-focused media site notes that the latest announcement of Cook subsequently comes as reports have revealed that the Cupertino giant is planning to slow down its hiring.
The hiring slow down at Apple came to light early this July amid the growing fears of a looming economic recession.
However, given the turbulence in the economy, the Apple CEO highlights that hiring at the tech giant would be in a very "deliberate" manner this time around.
Cook says in an interview with The Wall Street Journal that they are "making deliberate decisions about where to invest our money."
TOWSON, MARYLAND - JUNE 20: Customers shop at The Apple Store at the Towson Town Center mall, the first of the company's retail locations in the U.S. where workers voted over the weekend to unionize, on June 20, 2022 in Towson, Maryland.
Nevertheless, Cook further notes that they are "continuing to hire, but we're just doing it in a very deliberate way."
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Apple Revenue to Accelerate?
Besides addressing the hiring slow down, the Apple CEO also assured its investors that the revenue of the iPhone maker is keeping up with the current situation.
According to the latest report by 9to5 Mac, Cook believes that the revenue of the renowned tech firm is seeing an increase this third quarter of 2022.
CORTE MADERA, CALIFORNIA - JANUARY 27: New iPhone 13s are displayed at an Apple store on January 27, 2022 in Corte Madera, California. Apple reported record first-quarter earnings with $123.9 billion in overall revenue and $34.6 billion in profit.
The big boss of the iPhone maker states that they "expect revenue to accelerate in the September quarter despite seeing some pockets of softness."
It is worth noting that the next-generation flagship smartphone of Apple is set to see the light of day in the same month, September.
Not to mention that the upcoming Apple Watch Series 8 is also gracing its list of new products at the same time.
Both of these new product offerings might be the reason why the Apple boss still believes that the renowned tech giant is continuing with its revenue acceleration. It is despite the ongoing turbulence in the overall economy.
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