Arabella Asis Tech 10.05.2023 07:Oct AM EDT

Google Pixel's Rise to Popularity, Explained

With the recent launching of the Google Pixel 8 lineup, it is evident that the company is working towards improving the Android phone even better than expected. Packed with AI features, the Pixel 8 phones are capable of doing beyond what you can expect with a smartphone.

In 2016, Google took a step forward and launched its first-ever Pixel phones. For years, the device has given impressive camera capabilities and great Android performance. Pixel devices are indeed gaining popularity among Android enthusiasts and here are some more things to explain the trend:

Impressive Camera Quality

Google puts emphasis on its computational photography. With the help of AI, the company was able to unlock camera features that were never seen before. For instance, the Pixel 8 phones are capable of making advanced editing easy with the Magic Editor tool. In addition, the company also enhanced the camera's low-light performance, dynamic range, and shadow noise.

Moreover, Pixel phones are now capable of capturing moments without any distractions with the help of tools like Best Take and Audio Magic Eraser. The Best Take tool uses AI to generate the best group photo among your pictures. Meanwhile, the Audio Magic Eraser removes distracting background noises from your videos.

Competitive Price

While Pixel phones are not on the cheap spectrum in phone prices, it is still considered the best option for people who are looking for a high-quality phone with a less expensive price tag. For instance, the Pixel phones are sold with almost a $100 to $200 price difference compared to Apple and Samsung flagship phones.

Strategic Marketing

Of course, none of these features would matter if it is not marketed well to the public. The Pixel line is known for its tag "Made by Google." The marketing team of Pixel devices has become popular by making a series of animated videos that depict the stark differences between Apple's iPhone and Google's Pixel phone.

Likewise, the big and extravagant product launches by Google also help in raising awareness and anticipation for the company's upcoming product lineup.

Google Ecosystem

Like Apple and Samsung, Google has a vast world of tools and services that are available in the market. Fortunately, owning a Pixel phone reduces the hassle of scanning through third-party apps as the devices are already integrated into the Google ecosystem. This includes the Google Home, Google Photos, Google Drive, and more.

AI and Machine Learning Integration

As mentioned, AI is a big help to the Pixel phones when it comes to camera functions, however, it extends more than that. For instance, Google launched features such as Assistant with Bard and Call Screening which are both powered by AI. These features make the user experience more convenient and worth it to buy.