Somehow, Tinder has been able to change the phrase, "Beauty is in the eye of the beholder," by making it as, "Beauty is in Tinder's Smart Photos." And with that, people are giving mixed reactions about the said new feature of Tinder.
The idea of what is and isn't beautiful is thrown around a lot. With mainstream media pretty much geared towards it by advertising famous figures that they sell as sex symbols hiding behind all those make-up and Photoshop, Tinder has claimed that their Smart Photos helps increases users' chances of finding possible matches. Tinder also claimed that users noticed an increased chance of 12 percent in finding matches.
With Tinder's new feature, Smart Photos will pick your profile picture for you to improve your chances of getting a date. In essence, it is a toggle-on and toggle-off algorithm that switches up the photos on your profile to put the most popular ones first. It also considers the user's "individual swiping pattern" to increase your chances. Example, if you're a person who likes blonde women, Tinder will show you more profile pictures of blonde women, and of course with their most popular profile pictures.
Another thing that made Tinder users feel uneasy is the fact that it shows how Tinder is really in the business of tracking and cataloguing data. It doesn't seem to rest easy in the minds of most of the dating app's users that Tinder is recording people's location, age, gender, Facebook friends, Instagram feeds, bad Spotify feeds, and many more. When asked how the algorithm works, Tinder gave no precise answer.
The reactions of the public regarding about Tinder's Smart Photo feature are mixed. Some find if creepy and weird, due to its "way" of knowing what the user likes. To some, they find it very helpful in finding a match quickly. And lastly, some find it to be promoting superficial beauty. Categorizing what is beautiful and what is not.