The Black Friday 2016 season is underway with a recent Walmart ad leaking into the internet and offering some big deals and discounts on video game consoles like Xbox One and PlayStation 4, as well as flat-screen televisions. As the nation's leading retailer, many holiday shoppers are looking towards Walmart to set the stage for the upcoming Black Friday 2016 deals. This year, Walmart is leading the way to creep through the shopping weekend earlier into November. The deals previously started the day after Thanksgiving and then moved onto Thanksgiving Day itself, is now looking to start a few weeks earlier, as Walmart is now offering sales starting on the second week of November.
Walmart's Black Friday Sale is hugely focused on online shopping
Walmart's Black Friday 2016 discount deals will be largely tilted toward online shopping. As the company's executive merchandising officer Steve Bratspies said in a recent interview, the number of items that are offered to online shoppers at a discount have been increased by 50% this year. "If you're a retailer, will not matter where you are getting your business from, just that you're getting the business. Making sales available online is much more in tune with what the customer is looking for," Neil Stern of McMillanDoolittle said in a recent interview.
Will this affect Walmart's sales to some degree?
A lot of retail experts are speculating a huge drop on in-store shopping this Black Friday, especially as online sales are making up on a bigger part of the discounts. How that might be affecting Walmart remains to be seen.
About the Walmart Black Friday 2016 Deals
The focus on Walmart's Black Friday 2016 deals isn't much of a surprise to most shoppers. The sales in the leaked ad released to the internet just this weekend are focused heavily on electronics, toys, and video game consoles Walmart has already released a number of its Black Friday sales, where the list also included some deep discounts on 4K televisions as well.