Blizzard, the game developer of World of Warcraft, recently had a charity campaign which turned out to be a huge success. The company announced that it has raised, through sales, more than $2.5 million for Make-A-Wish Foundation. The revenues from sales of Mischief, the in-game pet and the Mischief, the real world toy, has made the huge donation possible.
The in-game Mischief pet sells for $10 while the plush toy of the pet is sold at $25. The glow-in-the-dark toy is currently sold out but Blizzard says that more units of the toy will be in stock in the very near future. The proceeds of Mischief’s sales enabled the company to give Make-A-Wish a hefty donation.
Blizzard Entertainment is involved in several other charity events including auctions for fund-raising. The company also donates to causes that are for the benefit of humanity like medical research and several other worthy causes. Blizzard through the years have donated millions of dollars to Make-A-Wish and several other charitable groups like Red Cross as reported by GameSpot.
Blizzard also conducted an auction for the benefit of St. Jude’s Children’s Research Hospital. St. Jude is the first and only pediatric cancer center to be designated by the National Cancer Institute as a Comprehensive Cancer Center. Research from the center is shared freely with the global medical community.
The Make-A-Wish Foundation is a non-profit organization which was founded in the United States. The foundation arranges experiences that are called wishes. Children with life-threatening medical conditions are given wishes. Children that are between the ages of 3 to 17 at the time of referral are qualified.
The child’s physician ultimately decides if the child is eligible for the wish. Make-A-Wish foundation has its headquarters in Phoenix, Arizona with David A. Williams as President and CEO of Make-A-Wish America. The organization grants wishes through its 61 chapters that are located all across the United States as published in Make A Wish America.