Amazon is offering a one-day storewide discount of $8.62 on orders $50 or more all day today, a savings of 17 percent. Not on everything, but on a lot of things. The reason behind this thoughtful offering is Amazon's corporate reputation score of 86.27 from the annual Harris Poll. The poll surveys customers on categories which include social responsibility, emotional appeal, and workplace environment.

Amazon Wanted A Way To Thank Its Customers

This is the second straight year that Amazon has reached the top of this poll. "These accolades are a direct result of this team's obsession over customers, pioneering spirit, commitment to operational excellence and willingness to lean into bold bets," said Amazon CEO Jeff Bezos. He wrote in an internal email to employees saying, "Kudos and congrats to the whole team!" Today's achievement isn't the first time Amazon celebrated its success with a promotional deal. Last year, the company temporarily dropped the price of its annual Prime membership to $73 after receiving two awards at the 73rd annual Golden Globes.

How To Take Advantage Of The Discount

The offer doesn't apply to everything, and you can't order via Amazon app and gadget. Enter the code BIGTHANKS to take advantage of the discount but only on Amazon.com and the Amazon Shopping mobile app only. (You can't get the discount via Prime Now, Alexa, or Amazon Restaurants.) Everything should be in one order, excluding digital content, video games, and Amazon Gift Cards. And, discounts only apply to things sold by Amazon itself, not third parties. The company's stiff competition from the likes of Apple, whilst Samsung's chances were hurt by its recall of the Galaxy Note 7 last year, according to a source. Offering up a discount like this to customers when something great happens to a company accomplishes goals.