'No Man's Sky' Under Investigation For False Advertising

No Man's Sky, a highly anticipated universe-wide sandbox game, had sky-rocketing pre-order sales. As the game got launched, people were eager to take home the game duly purchased with their hard-earned money.

To everyone's surprise, the game couldn't just deliver what they promised. We even had a review about it being hated too much, after which, a competitor took a jab at it lacking the organic aspect of game creation. Based on what is actually happening, No Man's Sky is a breakthrough and at the same time failed to wow its majority of players as tons of refunds have been filed and claimed.

A few months after the mass refund shenanigan, another episode of misfortune has been knocking on Hello Games' door as the United Kingdom's 3rd party regulator for advertising media, UK ASA, has formally rolled out an official investigation into No Man's Sky under false advertising claims, as sourced from Frag Hero.

The game is being accused of using campaigns that do not represent the product sold. The protests point to the general information, screenshots, and trailers posted on Steam's No Man's Sky store page, on the claims of the game being misrepresenting and/or misleading.

What are the claims?

According to Frag Hero, these are the details of the complaint's claims:

Videos:

User interface design
Ship flying behaviour (in formation; with a 'wingman'; flying close to the ground)
Behavior of animals (in herds; destroying scenery; in water; reacting to surroundings)
Large-scale space combat
Structures and buildings as pictured
Flowing water
Speed of galaxy warp/loading time
Aiming systems

Screenshots:

Size of creatures
Behavior of ships and sentinels
Structures and buildings as pictured
Store Page in general

Graphics Quality:

References to: lack of loading screens, trade convoys between stars, factions vying over territory

Both Valve and No Man's Sky received the complaint as Valve is the game's initial distributor via Steam.

What can they do now?

The defending parties have the option to remove, voluntarily, the prior marketing ads that contain the said 'false advertising claims', this would include the game's official screenshots and trailer.

What did Sony say about this?

There is no official statement from Sony as of this writing but, previously, its president publicly released a statement that No Man's Sky is over-promised.

Below is the official trailer for No Man's Sky that is part of the items to be investigated.

  

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